Kaltura has revealed signing a final contract to obtain PathFactory, which will further advance Kaltura’s transition into a company delivering comprehensive and agent-led digital experiences. This acquisition will give Kaltura an important boost in powering highly customized and AI-driven interactions not only for customer but also for employee, learner and audience journeys. Among PathFactory’s value propositions are content intelligence, personalization, and conversational automation, which allow companies to really understand their users’ behavior, context, and intent. The system is able to create and organize personalized digital experiences for users across various content types automatically. In this way, companies are able to increase the level of engagement and produce real business results.
Expanding Intelligent Engagement Across Enterprise Use Cases
Kaltura has made a move in acquiring PathFactory to enrich its platform with a wider array of enterprise applications. Kaltura is acquiring to diversify its platform with a broader range of enterprise applications. Such applications cover both customer-facing functions, such as marketing, sales, and support, and internal use cases like employee onboarding, training, and communications. Further applications relate to education, certification programs, and interactive audience engagement in sectors like media and telecommunications.
Among thousands of other enterprises, PathFactory provides its services to around 100 top enterprise customers including some world-famous brands like NVIDIA Cisco Palo Alto Networks, and LG. The company is currently enjoying its strong position within the ever-growing agentic AI marketplace, as reflected by its recent recognition as a Leader in the Forrester Wave for Conversation Automation Solutions for B2B in Q4 2025.
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Building a Unified Platform for Agentic Experiences
The integration of PathFactory’s technology is expected to bring advanced capabilities in content intelligence, conversational AI, and journey orchestration into Kaltura’s existing platform. Combined with Kaltura’s rich media infrastructure and interactive avatar solutions, the unified platform is designed to support:
- Scalable creation of rich, interactive media content
- Centralized management and governance of enterprise content libraries
- Deeper insights into user behavior and intent through AI-driven analytics
- Dynamic orchestration of personalized content journeys and interactions
- Delivery of conversational, multimodal, and media-rich digital experiences
By combining these elements, Kaltura aims to help organizations transition from static digital interactions to more contextual, adaptive, and outcome-driven experiences that can be personalized at scale.
Strengthening Position in the Agentic AI Ecosystem
After acquiring eSelf. ai and recently this one, Kaltura is deepening its presence in the key areas of conversation automation, avatar-based video, and smart content orchestration. The company is placing itself at the crossroads of AI, media, and enterprise engagement, aiming at delivering seamless, agent-driven digital experiences across different touchpoints.
According to the agreement, Kaltura is planning to buy PathFactory for about $22 million in cash, of course, subject to the usual closing conditions. The deal is expected to be completed in Q2 2026.
“Our mission has evolved from powering video experiences to powering rich, agentic digital experiences across organizational journeys. PathFactory adds an important layer of agentic journey intelligence to our platform – enabling deeper understanding of user context and intent, and dynamic orchestration of personalized engagement paths,” said Ron Yekutiel, Co-Founder, Chairman, President, and Chief Executive Officer of Kaltura. “Together with our rich media foundation, and the eSelf-based agentic avatars that were made generally available last week and avatar-video generation suite whose beta version was released today, we believe this positions Kaltura at the forefront of the agentic digital experience landscape.”
Mr. Yekutiel added “We are excited to welcome the PathFactory team and to build on the strong relationships they have established in the market. We look forward to continuing to support and serve their esteemed customers, and to further empower them with additional synergistic capabilities and use cases.”
Dev Ganesan, Chief Executive Officer of PathFactory, said: “We are excited to join forces with Kaltura at a time when organizations are rethinking digital engagement in the age of AI. PathFactory has focused on helping enterprises understand user intent and orchestrate personalized journeys. By combining our journey intelligence with Kaltura’s rich media infrastructure and global enterprise footprint, we believe we can accelerate innovation and deliver even greater value to our customers. We are proud of what our team has built and enthusiastic about the opportunity to scale it together with Kaltura.”