Kantar, the world’s leading marketing data and analytics company, has appointed Jeff Greenspoon as CEO for the Americas. Jeff will partner closely with clients and Kantar’s industry strategists, consultants and analytics experts in the Americas to help the world’s top brands build the creative, media and brand strategies that shape their future. Reporting to Chris Jansen, Kantar’s Chief Executive, Jeff will also be a member of the Group Executive Team when he joins Kantar on 4 August.
Known for his leadership in innovation and transformation, Jeff joins Kantar from dentsu. Most recently, he served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas.
Jeff succeeds Wayne Levings, Kantar’s Chief Client Officer. Over the past two years, Wayne additionally led the Americas business. Wayne will be returning to the UK to focus on his Chief Client Officer responsibilities.
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Jeff Greenspoon
Jeff currently serves as dentsu Chief Global Client Officer and Chief Business Officer for the Americas, leading global client engagements and innovation initiatives. He has partnered with major brands including General Motors, Kraft Heinz, Nestlé, ABInBev, Disney, and Hilton Hotels.
Prior roles at dentsu include time as its first Chief Product Officer, followed by CEO of Canada and Global President of Integrated Solutions, where he helped deepen digital-first client offerings. Jeff was the co-founder and CEO of SPOKE, a leading digital creative firm acquired by dentsu in 2014.
He graduated from Ivey Business School at Western University, in Canada, where he remains an Entrepreneur-in-Residence. Jeff is married to Talia and is the proud dad of the amazing Andie.
Commenting on the appointment, Kantar Chief Executive Chris Jansen said: “Jeff brings a wealth of experience in entrepreneurship, marketing and strategy. His deep understanding of the marketing ecosystem, global client C-suite experience, and proven track record of building high-performing teams make him a great fit for Kantar and our Americas business. His fresh perspectives and passion for growth make him a powerful addition to our Executive Team. I’m confident our teams and clients will be struck — as I was — by his energy, creativity, and commitment to client impact.”
SOURCE: PRNewswire