Cint Group AB, a global leader in research technology, and Kantar, the world’s leading marketing data and analytics company, announced a major expansion of their long-standing partnership. This enhanced multi-year agreement reinforces Cint’s position as a core technology partner for Kantar, enabling a deeper integration between Cint’s industry-leading Cint Exchange and Kantar’s proprietary survey and panel platforms.
Through this expanded collaboration, Kantar will tap into the world’s largest network of respondent-ready panellists via the Cint Exchange. This integration is designed to deliver increased operational efficiency, scalable data access, and AI-powered quality, all while accelerating insights delivery for Kantar’s global client base.
Key Benefits of the Extended Partnership:
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Predictable, Scalable Access
Kantar will benefit from consistent, scalable access to global audiences through Cint’s powerful API infrastructure. -
Enhanced Data Collection Capabilities
With direct integration into the Cint Exchange, Kantar will gain turnkey access to Cint’s open exchange and private marketplace features—enhancing both reach and targeting precision. -
Speed, Scale & AI-Driven Quality Assurance
Leveraging Cint’s AI-powered platform, Kantar can ensure faster project turnaround and improved data integrity at scale. -
Greater Efficiency and Confidence
By streamlining workflows and ensuring high-quality data, Kantar will be able to deliver more actionable insights with increased confidence and speed.
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“This alliance is about much more than a renewal; it’s a testament to the strategic, forward-looking partnership we have built with Kantar,” said Patrick Comer, CEO of Cint. “We are honored that Kantar has chosen to leverage the new Cint Exchange to deliver cutting-edge analytics and insights to their clients with even greater speed, scale, and confidence. Our new platform is designed to provide the scale, speed, and quality required to help our clients innovate with confidence. This is a powerful endorsement of that vision, and we are deeply committed to supporting Kantar’s success.”
Built on a modern, API-first foundation, the Cint Exchange offers partners a smarter, more reliable, and flexible way to gather insights from global audiences. This future-proof infrastructure supports Kantar’s innovation goals by ensuring seamless data collection and operational stability.
“Real insights from real people are the foundation of the value we provide to our clients,” said Chris Jansen, Chief Executive, Kantar. “This expanded agreement, which provides us with access to the world’s biggest network of panellists, empowers us to shape the brands of tomorrow by better understanding people everywhere.”