Kargo, a leader in cross-channel high-impact creative innovation, has announced its unique, eye-catching ad formats are now available on Amazon DSP. By combining Kargo’s unique, high-impact creative formats and its industry-certified premium inventory with Amazon DSP browsing, shopping and streaming signals, brands will now be able to provide consumers with relevant, eye catching custom creative formats.
This new offering is already driving results. In a single campaign, Kargo saw a 2x lift in New-to-Brand Conversions and a significant increase in Click Through Rate vs. standard display assets. The mix of display, online video and CTV formats approved for use through Kargo’s integration offers advertisers a versatile toolkit to engage consumers and drive performance, which is a victory for agencies and brands alike.
Kargo’s high-impact formats, which appear in 100% Made for Advertising-free environments across screens, ensure that brands connect with their audiences in safe and engaging ways. All formats are now available to activate fully programmatically via Amazon DSP, providing brands the ability to more deeply resonate with their desired audiences while improving brand metrics.
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“We’re excited to integrate Kargo’s high-impact creative formats with Amazon DSP on a global scale, providing brands with a powerful programmatic solution that combines premium inventory with rich audience insights,” says Michael Shaughnessy, Chief Operating Officer, Kargo.
“This integration allows advertisers to engage their audiences more effectively, driving greater attention and impact across campaigns. At Kargo, we’re committed to delivering innovative, high-quality ad experiences that elevate digital marketing.”
As the advertising landscape continues to evolve, Kargo remains committed to pushing the boundaries of creative innovation. Kargo’s global integration with Amazon DSP represents another step forward in Kargo’s ability to deliver unmatched value to advertisers looking to enhance their digital marketing efforts.
SOURCE: GlobeNewswire