In a move poised to redefine the future of marketing intelligence, Keen Decision Systems (Keen) and TapClicks have announced the expansion of their strategic partnership to deliver a fully integrated martech stack designed to enhance predictive marketing performance. Building on their success in streamlining marketing mix data workflows, the two companies are now creating an end-to-end ecosystem that blends predictive analytics, real-time execution, and advanced reporting—all within a single, interoperable platform.
By combining Keen’s industry-leading predictive modeling with TapClicks’ robust marketing operations and reporting infrastructure, this partnership will enable marketers to make smarter, faster, and more profitable decisions in a rapidly evolving market landscape.
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Traditional marketing stacks are often hampered by data fragmentation and reactive processes, which limit the ability to respond effectively to shifting market conditions. Keen and TapClicks are solving this with a solution that:
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Introduces next-generation AI-driven predictive analytics that adapt in real-time to evolving media strategies.
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Integrates execution tools that automatically translate predictive insights into optimized, data-backed campaigns.
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Improves marketing attribution through ongoing refinement of predictive models based on live performance feedback.
“With this solution, marketers, publishers and agencies gain the ability to maximize their business outcomes,” said Bradley Keefer, Chief Revenue Officer at Keen Decision Systems. “At a time where dollars are more scrutinized than ever, Keen and TapClicks are shifting the marketplace from reactive to proactive strategies, significantly improving marketing ROI and performance while streamlining predictive planning, execution, and revenue attribution processes.”
“Our partnership with Keen transforms marketing by moving from reactive to proactive strategies,” said Chel Heler, Chief Growth Officer at TapClicks. “By combining predictive analytics with seamless execution, we empower marketers, publishers, and agencies to plan and act with precision. This unified platform delivers real-time insights, enabling teams to seize market opportunities faster and maximize ROI, all backed by data.”