Ketch, a Data Permissioning Platform for privacy operations and data activation, announced the launch of Ketch Progressive Consent, a breakthrough solution that weaves privacy choices into digital consumer experiences, revolutionizing how brands collect preferences and build first-party data assets.
Traditional consent mechanisms, like repetitive cookie banners and dense privacy policies, have conditioned users to click “accept” or “ignore” without comprehension. The result is disengagement and limited consumer data intelligence for brands.
Ketch Progressive Consent breaks this pattern by embedding relevant privacy choices within user journeys, transforming consent from a legal roadblock into an opportunity for meaningful engagement and transparent data collection.
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“Brands have been stuck in a broken consent model, interrupting users with clunky banners that damage experiences and still fail to collect quality data,” said Tom Chavez, co-founder and CEO of Ketch. “Progressive Consent shatters this paradigm. This is how forward-thinking companies will build high-quality, permissioned data assets that power AI and personalization while strengthening consumer trust.”
SOURCE: Businesswire