Klaviyo the company that powers smarter digital relationships for 167,000+ businesses, announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands. This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform—made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)—will help brands increase engagement, drive revenue, and build more loyal customer relationships.
New product offerings in Klaviyo B2C CRM:
- Klaviyo Service: Customer Hub will be Klaviyo’s first service product—a signed-in shopper experience created to bring marketing and service together, allowing customers to track orders, manage subscriptions, and discover new products all in one place.
- Klaviyo Analytics: A new AI-powered product, Marketing Analytics, is designed to help brands better understand customer and purchase behavior and take action faster.
- Klaviyo Marketing: Expanded tools will help brands run campaigns across multiple channels, personalize outreach, and automate engagement for higher conversions and stronger customer relationships.
Inspired by B2B. Built for B2C
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Most CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer brands today juggle 16+ disconnected tools, making it nearly impossible to get a complete view of their customers and deliver the personalized, frictionless experiences modern shoppers expect.
Klaviyo B2C CRM changes that. Powered by Klaviyo Data Platform (KDP), it gives brands a newfound ability to handle huge volumes of data, transactions, and 1:1 relationships at scale, redefining what growth means for consumer brands. With KDP—and over 350 pre-built integrations and open APIs—brands can connect customer, purchase, and behavioral data from anywhere, store it without expiration, and make it actionable in minutes—no complex set-up, no data silos, just smarter growth.
“B2B CRMs transformed sales, but consumer brands need a system designed for them. This is a natural step forward for Klaviyo,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “We started as a database, evolved into the leading marketing platform, and now we’re expanding into a complete CRM that connects the entire customer experience—from discovery to post-purchase. We believe this is the future of B2C and we’re excited to deliver it for our customers.”
SOURCE: Businesswire