Klaviyo announced the launch of its Marketing Agent alongside the broad release of its Customer Agent, positioning the company as the AI-first B2C CRM. Together, these innovations unify data, marketing, service, and analytics into a single platform designed to give consumer brands a powerful competitive advantage. This milestone marks the foundation of Klaviyo’s vision to deliver the first fully autonomous B2C CRM for the AI era.
Built on Klaviyo’s Data Platform (KDP), the AI-first B2C CRM now features:
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Marketing Agent – Autonomously plans and launches campaigns in minutes, generates on-brand content, personalizes every send, and continuously improves without additional prompting.
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Customer Agent – Provides 24/7 personalized consumer support by resolving common inquiries, recommending products, and seamlessly escalating to a human agent with complete context.
Marketing Agent: Plan, Create, Launch – Instantly
Today’s marketing teams face tighter budgets, limited resources, and mounting pressure to deliver ROI—leaving many buried under manual execution. While AI offers a way forward, most solutions fall short of working within brand guardrails or integrating seamlessly into existing workflows.
Klaviyo’s Marketing Agent is designed to solve this challenge. Acting as an autonomous teammate, it eliminates repetitive tasks and accelerates creativity. In just minutes, marketers can transform a simple URL into a full marketing plan—complete with ready-to-launch campaigns, flows, and forms. The agent generates on-brand content, personalizes every message, and improves continuously, while teams maintain control through guardrails and approval processes.
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Key Marketing Agent Capabilities:
Start Fast – Essentials on Demand
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Get a strategy in minutes: Paste in your URL and receive a marketing strategy or campaign instantly, tailored to your brand’s catalog and voice.
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Launch with one click: Every element is written, designed, and ready for review and approval.
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Stay on-brand: Trained on your brand voice, industry benchmarks, and performance data to ensure consistent quality.
Scale Content – Creativity Without Limits
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Endless inspiration: Generate new campaign ideas whenever needed.
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Always on-trend: AI pulls in the latest industry, competitor, market, and seasonal insights.
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Quality-driven: All campaigns are tested against your brand’s style and historical data.
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Fresh weekly inspiration: Four new campaign ideas delivered every week.
Customer-Centric Innovation
“Often, marketers dream bigger than the tools at their disposal. The biggest ideas don’t just need execution, they need creative thought partners to truly take flight. With Marketing Agent, we’re delivering both: the capacity to turn bold ideas into reality and an AI partner to push their creativity further,” said Andrew Bialecki, Co-Founder and CEO of Klaviyo. “It’s about turning vision into action, and creativity into growth – all at the speed of AI.”
“Our customers are at the heart of everything we do at Away. They shape our brand, guide our innovation, and influence every campaign we bring into the world,” said Valeria Dediu, VP of Growth Marketing & Ecommerce at Away. “As we continue to grow, our priority remains the same: putting our customers first, evolving with their needs, and building a true sense of community. With Klaviyo as our CRM, our teams are free to focus on creativity and connection, while execution runs seamlessly in the background.”