Kognitiv Corporation is thrilled to announce the addition of Kognitiv Amplify to its innovative omnichannel and omniaudience SaaS platform. This transformative AI-native, outcome-based paid media optimization software has been designed to reshape and propel brands’ acquisition and customer engagement strategies by delivering highly targeted cross-channel advertising at scale.
Kognitiv Amplify brings outcome-based planning, execution and optimization to paid media by driving relevancy and increasing conversions with AI-powered hyper personalization, cross-channel workflow automation, and real-time optimization. By leveraging zero- and first-party data, Kognitiv Amplify incorporates paid media channels into the full customer lifecycle journey from acquisition to retention, delivering highly relevant and engaging ad content to both new and existing customers. It takes advantage of CRM data enriched with curated third-party sources to identify who to engage, when to engage them, where to engage them, and what content to engage them with, so marketers can consistently and efficiently achieve their goals.
“With Kognitiv Amplify, we’ve created a tool that will enable marketers to make better budgeting and planning decisions that will maximize their ROAS, while acquiring more and better customers at a lower CPA,” said Anthony Wintheiser, Chief Product Officer at Kognitiv. “Kognitiv Amplify’s AI-native decisioning allows brands to combine their advertising data with zero- and first-party data, as well as curated third-party sources to deliver highly personalized ads to new and existing customers for a connected cross-channel experience, while continually refining audience targeting based on real-time insights.”
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Kognitiv Amplify is powered by Kognitiv’s proprietary AI engine, Kognition, which combines hundreds of AI/ML models including customer lifetime value, propensity, churn, and more, to deliver one-to-one personalization at scale. Kognition evaluates millions of attributes, predicts future customer behavior, and prescribes the perfect interaction for every customer to meet the brand’s predefined business goals. An integrated feedback loop that tracks attribution and incrementality ensures that customer engagement is optimized in real time to drive relevance and maximize ROI.
SOURCE: GlobeNewswire