KOMI, the LA- and London-based creator marketing startup, has introduced a new all-in-one platform designed to streamline how brands and creators collaborate on influencer and content-driven campaigns. Well recognized for its customizable “link-in-bio” mini-site tool-built to help creators drive views and gather deeper audience insights—KOMI is now expanding its capabilities to support the full lifecycle of brand partnerships.
Rolling out today, the platform enables brands to manage what is often a fragmented workflow by bringing together creator discovery, outreach, interest validation, and contracting in a single, unified experience. The platform’s goal is to reduce inefficiencies that commonly slow down negotiations and execution on both sides of a campaign.
Central to the platform is KOMI’s AI-driven matching engine, which identifies creators that fit a brand’s specific campaign criteria while also authenticating engagement quality, audience integrity, and historical content performance.
“While it’s easier than ever to become a creator, turning it into a sustainable business is far from simple, especially when 70% of creator revenue comes from brand deals, the true hallmark of going pro,” says Lewis Crosbie, co-founder and CEO at KOMI. “We are turning the creator marketing process on its head by using your campaign brief to bring you creators who are interested in your project at scale. This means that marketers will only see creators who’ve responded that they are interested in working with your brand, which will simplify the process for both parties while also saving everyone time and money.”
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The platform supports a wide range of brand needs—from UGC production and social channel content to product gifting—giving marketers a structured way to craft briefs aligned with their campaign objectives.
“The creator space is evolving fast, and brands are starting to take partnerships more seriously,” said Mindaugas Petrutis, Head of Growth at Lovable. “KOMI has been focused on making that process smoother—helping brands and creators work together in a more organised, transparent way. It’s been a genuinely collaborative experience, which isn’t always the case in this space.”
After brands input campaign factors such as budget, timelines, and creative requirements, KOMI’s platform automatically generates a refined brief. Once approved, the system uses agentic AI to reach out to creators that match those specifications—a task that previously required extensive manual effort. This enables marketers to concentrate on strategy and creative execution rather than administrative steps.
On the creator side, KOMI is introducing a centralized experience where creators can manage inbound opportunities, handle content approvals, and receive payments from a single vendor. This is expected to be especially beneficial for emerging creators who are scaling their brand partnerships.
“KOMI has created a new way for creators to engage with and collaborate with brands,” said Roxie Nafousi, an author and speaker. “As a creator, brand deals are a critical source of income to sustain their career, so having new ways to find brand deals is a game-changing opportunity.”