Labra, a pioneer in Cloud Go-To-Market (GTM) solutions, has officially launched Labra 2.0, a comprehensive platform upgrade designed to transform how Independent Software Vendors (ISVs), resellers, and partners drive revenue through cloud marketplaces.
The newly released platform delivers advanced functionality across buyer intelligence, marketplace visibility, and partner operations. Alongside these innovations, Labra has also unveiled a refreshed brand identity and redesigned website to reflect its evolved vision for the Cloud GTM landscape.
With Labra 2.0, cloud sellers can now leverage AI-driven insights, boost discoverability on cloud marketplaces like AWS, and streamline reseller engagement—all within a single, no-code platform built for scale.
“This relaunch is more than just product updates—it’s a bold statement about the future of Cloud GTM,” said Jai Kumar, Founder and Chief Technology Officer at Labra. “We believe B2B software transactions should be as seamless and delightful as consumer e-commerce. Labra 2.0 is built to make that vision real—intelligent, effortless, and scalable.”
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Labra 2.0: Highlights of the Release
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Labra Intelligence – A powerful AI engine that scores buyer “propensity to purchase” across AWS, Azure, and Google Cloud, empowering GTM teams to focus efforts on the highest-converting accounts.
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Marketplace Optimization Tools – Includes keyword-based search rank tracking and “Buy with AWS” call-to-action features that increase product visibility and conversion rates. Early adopters have reported a 233% increase in public offers.
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Labra for Resellers – A centralized, no-code hub enabling resellers to manage offers, contracts, and revenue sharing with greater efficiency and transparency.
Labra 2.0 reinforces the company’s mission to simplify and accelerate cloud commerce with intelligent, purpose-built solutions. Since its inception in 2021, Labra has enabled hundreds of cloud-native companies to shorten sales cycles by up to 90% and significantly increase revenue driven through cloud marketplaces.