Later, the global leader powering the creator economy and social commerce for creators and brands, announced the launch of AI-Powered Brand Suitability Insights – an enterprise-ready solution designed to give marketers unprecedented clarity, confidence, and speed when evaluating creators.
Protecting Brand Reputation While Unlocking Growth
A brand’s reputation is one of its most valuable assets, built over years of consistent campaigns and trusted partnerships. But in today’s creator-driven landscape, protecting that equity means evaluating both the risks and the rewards of every collaboration.
While most brand safety solutions stop at flagging risks, Later takes it a step further. Brand Suitability Insights not only highlights potential challenges but also identifies which creators are best positioned to drive strong performance outcomes.
Enterprise-Ready AI for Smarter Decision-Making
- Executive Summary: Key metrics, risk levels, and a final recommendation
- Brand Suitability Score: A clear rating of how well a creator fits campaign and brand needs
- Risk Matrix: Category-by-category scoring, from misinformation to brand conflicts
- Audience Intelligence: Follower quality and engagement insights
- Performance Analytics: Performance benchmarks across social platforms
- Transparent Data Sources: A summary of all data inputs used in the evaluation so marketers know exactly where the information is pulled from, giving them full confidence in the analysis
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Executive Perspectives
“Marketers shouldn’t have to choose between protecting their brand and achieving performance outcomes,” said Scott Sutton, CEO of Later. “Later’s deep analysis gives them both: a rigorous, AI-powered evaluation that ensures creators align with brand values while also driving measurable results.”
“Marketers work hard to build their brands, and the right creator partnerships can take that effort even further,” said Phoebe Maclachlan, Chief Customer Officer at Later. “This feature reduces the risks of mismatched collaborations while unlocking the upside of the right ones. It gives teams the clarity and confidence to grow with impact.”
Building Authentic and Trusted Creator Partnerships
Later’s approach recognizes that effective marketing goes beyond surface-level metrics — it’s about understanding the whole creator. By evaluating both risks and opportunities, Brand Suitability Insights ensures partnerships reflect brand values, safeguard reputation, and resonate authentically with consumers.
With this launch, Later continues to redefine the standard for creator marketing intelligence, helping brands grow with confidence in the rapidly evolving creator economy.