Later, the global leader in creator commerce and social media marketing, announced the launch of Mavely Boosts, a game-changing feature designed to transform how creators earn through affiliate marketing. With the introduction of the industry’s first centralized feed for time-sensitive, high-commission affiliate opportunities, Later is redefining monetization in the creator economy.
Mavely Boosts levels the playing field by making premium earning opportunities available to all creators-not just top influencers. With no approval process or follower minimums required, creators of any size can access temporary, commission-enhancing offers in real time. The new Opportunities Feed highlights two key types of earning boosts: limited-time brand-wide promotions and product-specific commission increases tied to major retail partners. Thanks to exclusive partnerships, Boosts enables stacked commissions-allowing creators to earn up to 3X more than traditional affiliate programs.
“Boosts is a transformational leap for creator monetization,” said Evan Wray, President at Later and Mavely. “We’re solving a core problem in the creator economy: creators often don’t know when brands increase commission rates, and brands struggle to attract creators during key selling periods. By surfacing these opportunities in real-time and making them accessible to every creator on our platform, we’re creating a more transparent, performance-driven ecosystem that benefits everyone.”
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The feature addresses key challenges faced by both creators and brands. For creators, it offers immediate visibility into the highest-paying opportunities, complete with clear breakdowns of base rates, boost levels, and total earning potential. For brands, it ensures greater engagement from creators during high-impact sales windows, along with improved tracking and performance measurement across affiliate campaigns.
Launching with over 200 brand partners across leading retail sectors, Mavely Boosts will provide access to enhanced commissions on thousands of products. Early activations span categories including beauty, fashion, home, and consumer goods-industries where commission stacking has proven most impactful for creators.
“This innovation aligns with the broader industry shift toward performance-based creator marketing,” said Later CEO Scott Sutton. “Because we work closely with both brands and creators, we’re uniquely positioned to deliver value to both. Boosts makes high-value opportunities more visible and accessible for creators, while helping brands drive measurable, performance-based results during key sales moments.”