Lee Enterprises, Inc, a leading provider of trusted local journalism across the United States, announced a first-of-its-kind content partnership with ProRata.ai, an innovator in artificial intelligence-driven solutions. This partnership marks a pivotal milestone in the evolution of hyper-personalized local content and real-time advertising solutions tailored to the unique needs of local search and AI search engines.
Through this partnership, Lee Enterprises and ProRata.ai will collaborate on groundbreaking technology integration and co-development efforts to bring a cutting-edge attribution platform to local media. The alliance aims to redefine how local news and advertising are delivered, enabling hyper-personalized content experiences and seamless real-time advertising production at an unprecedented scale.
“This partnership is a monumental step forward for Lee Enterprises as we continue to lead the transformation of local media,” said Kevin Mowbray, Chief Executive Officer of Lee Enterprises Inc. “By joining forces with ProRata.ai, we are not only embracing innovation but also creating meaningful solutions that connect local audiences and businesses in ways never before imagined. Together, we are shaping the future of news and advertising.”
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The agreement, as outlined in the recently signed term sheet, establishes the foundation for a series of transformative initiatives, including:
- Hyper-Personalized Local Content: Leveraging ProRata’s offerings to deliver tailored news and information that meets the unique interests and needs of individual users.
- Real-Time Advertising Solutions: Co-developing technology that enables the dynamic creation and placement of ads within local search and answer engines, maximizing relevance and engagement.
- Seamless Integration of AI in Local Media: Exploring opportunities to integrate AI-driven insights, automation, and innovation into Lee’s digital properties and advertising ecosystem.
“ProRata.AI is incredibly proud to partner with Lee Enterprises to create a model for the future of local media,” said Bill Gross, ProRata.AI Founder and CEO. “Our collaboration reflects our shared vision of pioneering sustainable economic and ethical attribution models for creators in the era of generative AI.
SOURCE: GlobeNewswire