LendingTree, the nation’s leading online financial services marketplace, has entered a three-year strategic partnership with Innervate to enhance ad performance and scale dynamic content orchestration across multiple channels, including advertising, web, and customer touchpoints. Leveraging Innervate’s AI-driven optimization, automation, and data integration capabilities, LendingTree aims to accelerate creative testing, improve marketing efficiency, and streamline workflows.
LendingTree connects millions of consumers with financial services providers, offering a seamless platform for comparing rates, terms, and offers. To deliver personalized solutions at scale, LendingTree sought a flexible platform capable of dynamically assembling and optimizing content across multiple channels. Following a comprehensive evaluation, the company selected Innervate for its real-time experimentation, cross-channel orchestration, and data-driven content strategies.
“Innervate’s solution will not only boost ad performance but will also allow us to potentially transform how we produce, test, and optimize dynamic content across any channel,” said Matt Woods, SVP, Marketing at LendingTree. “Innervate’s platform allows us to move faster, test smarter, and execute dynamic content strategies that drive engagement, conversions, and long-term brand value.”
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This collaboration reinforces LendingTree’s commitment to adapting to evolving market conditions and customer preferences. By integrating Innervate’s dynamic content platform, LendingTree is positioned to improve team productivity, gain actionable insights, and enhance data-driven decision-making.
Key benefits of the partnership include:
- Dynamic Content Orchestration: Automated and optimized messaging across ads, web, and more—ensuring seamless, relevant experiences.
- Faster Creative Experimentation: AI-powered multivariate and A/B testing to deliver real-time performance insights, enabling rapid iteration.
- Smarter Optimization & Targeting: Real-time data integration ensures content adapts dynamically based on audience behavior and market conditions.
- Streamlined Workflows: Enhanced processes that reduce bottlenecks, allowing teams to focus on strategy and creative impact.
“We’re excited to partner with LendingTree to reimagine how content is created, tested, and optimized across the entire digital marketing landscape,” said Mitchell Weisman, Founder and CEO of Innervate. “Our platform is designed to make dynamic content orchestration effortless—helping brands like LendingTree maximize engagement, efficiency, and impact across every channel.”