LiveOne, a top platform for music and entertainment creators, has renewed its exclusive audio ad deal with DAX. DAX is a top digital advertising platform. It is owned by Global, a big media and entertainment group.
Established in 2015, the agreement now includes DAX US sales for new in-car audio advertising inventory. Connected vehicles are becoming more popular, and in-car audio use is on the rise. So, this partnership offers brands new ways to reach listeners. These moments are some of the most focused and impactful times of the day.
“We’re excited to extend our partnership with DAX,” said Bradley Konkol, Head of Product and Engineering at LiveOne. DAX US has helped us boost advertising chances. They also deliver great value to our music-loving audience. We’re excited to build on our success. We expect significant growth in the programmatic audio market next year. At LiveOne, we are projecting a 30% YoY increase in programmatic audio ad revenue in 2026.”
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“I’m thrilled to continue our longstanding exclusive partnership with LiveOne, a pioneer in the personalized streaming music space,” added Brian Conlan, President of DAX United States. “This renewed and expanded collaboration allows us to keep delivering innovative advertising solutions that connect brands with passionate and highly engaged audiences. With LiveOne’s huge user base, advertisers can reach target customers who are eager to connect with brands that complement their lifestyle.”
DAX is a leading digital ad platform in the U.S. It helps brands reach big audiences through premium audio and interactive spaces. Its technology links advertisers to over 108 million monthly listeners. This covers 40 million unique listeners. They come from music streaming, radio, podcasts, and mobile games. This helps brands increase awareness, engagement, and measurable results.