LiveRamp, the leading data collaboration platform, announced that it has completed the acquisition of Habu, a data clean room software provider that makes sharing data across organizations safe, simple, scalable and smart.
“The acquisition of Habu further cements LiveRamp’s leadership position in data collaboration, bringing together the scale and simplicity our customers need,” said LiveRamp Chief Strategy Officer David Eisenberg. “Through our combined offering, companies will now have one, simple platform to measure campaigns across all walled gardens, programmatic, and media channels while connecting data seamlessly across any cloud, warehouse, or clean room. I’m thrilled to officially welcome Habu to the LiveRamp team.”
Also Read: ibex Launches Wave iX: The Next Evolution in AI-Powered Digital-First Customer Experience
The combination of LiveRamp and Habu establishes the industry-leading interoperable platform for data collaboration across all clouds and walled gardens globally, strategically expands the Company’s collaboration network, and drives further adoption of the Company’s core identity and connectivity solutions.
SOURCE: BusinessWire