LiveRamp announced an expanded collaboration with Western Union, enhancing access to the Western Union Media Network’s rich and multicultural audience segments through LiveRamp’s data collaboration platform. Building on an established partnership, this latest phase empowers advertisers with deeper identity resolution capabilities and improved customer experiences powered by LiveRamp’s deterministic identity infrastructure.
For over 170 years, Western Union has built a legacy of trust and global connectivity. Leveraging Deterministic Financial Transaction Information—such as data on senders, receivers, and transaction locations—Western Union Media Network offers advertisers unique insight into diverse, high-intent customer segments.
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Through this collaboration, LiveRamp equips advertisers with the tools to maximize campaign impact via the Western Union Media Network:
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Seamless programmatic advertising across trusted platforms: Marketers can now activate programmatic campaigns directly through the Western Union Media Network using its rich first-party data. With LiveRamp’s Authenticated Traffic Solution, Western Union enables brands to connect with authenticated users, delivering more relevant experiences and creating new opportunities for engagement.
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Enhanced measurement for multicultural omnichannel campaigns: Advertisers can gain more accurate performance insights across multiple channels. Western Union’s media team manages and optimizes campaigns to ensure marketers achieve impactful results.
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Expanded reach across the digital ecosystem: By responsibly sharing its audience data via LiveRamp’s vast collaboration network, Western Union Media Network enables brands to tap into powerful customer insights for activation across the broader digital landscape. This data-driven strategy supports stronger consumer engagement and unlocks new layers of actionable intelligence.
“Western Union has a diverse global customer base, and our work with LiveRamp is critical to helping us extend partnership value to our customers across our Media Network,” said Chris Hammer, Senior Vice President, Western Union. “We’re continuing to work with LiveRamp to utilize Western Union’s authentic and trusted relationship with our customers to help the advertising ecosystem more effectively target relevant brand messaging to an underserved and hard to reach audience. This includes adding more cutting-edge capabilities to Western Union Media Network, as well as deepening data collaborations to uncover Media Network synergies across our partnerships.”