The Local Media Consortium, a strategic alliance of local media companies, announced the speaker lineup and sponsors for its 2024 Spring Conference, which will be held May 6-8 at the Hilton North Scottsdale at Cavasson in Arizona. Sponsored by Google and AdCellerant, this year’s event will gather a diverse group of media industry experts to examine and discuss the various challenges, possibilities and trends of interest to the digital advertising and publishing communities.
“We are excited to welcome a top-notch lineup of presenters and panelists to this year’s LMC conference and look forward to hosting productive discussions and debates about how best to navigate the changes within the local media industry,” said Fran Wills, CEO of the LMC. “It’s inspiring to see the energy and ideas that have stemmed from the annual conference, and we thank our sponsors for making it possible to keep the momentum going.”
Varun Shetty, head of media partnerships at OpenAI, will be giving one of the keynote speeches, exploring how artificial intelligence is transforming the field of journalism, especially within local media, and the many innovative ways AI tools are enhancing news gathering processes and content creation, and streamlining business operations.
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Arran Bardige, executive director of audience, opinion and sub brands at The New York Times, will also be giving a keynote speech at the event, addressing what matters to readers of local media and discussing ways to overcome current business, journalistic and societal headwinds.
Other speakers include Chelsea Wierbonski, group product manager at Google, who will present “Grow Audience and Diversify Revenue with Google’s Reader Revenue Manager,” focusing on how news publishers are facing unprecedented challenges in growing, engaging and retaining their audience while also diversifying their revenue streams. She will discuss how Google’s Reader Revenue Manager helps publishers address these challenges through a wide variety of new features focused on reader engagement and diversified monetization.
Benjamin Bouslog, VP, new business development and Elizabeth Bernberg, senior director, business development at AdCellerant, will discuss “Technology & AI in Media: Working Smarter, Not Harder,” exploring how advancements in technology have revolutionized the operations and efficiencies of businesses across all sectors, and how media companies are embracing cutting-edge technologies and AI to enhance the efficiency of their sales, operations and leadership teams.
The conference will also include a panel titled, “Ensuring Optimization of Your Video Revenue,” led by Will Hathaway, VP of strategic partnerships at Ex.Co, for a deep dive session on the buyside decision making process; and a panel on NewsPassID led by Tobias Bennett, LMC VP of partnerships, to discuss how this venture is creating a more scalable, privacy-compliant way for local media to directly connect brand marketers, advertising buyers and consumers. Additional panel and session topics will include “The Changing Ad Ecosystem and How Publishers Can Emerge as Winners,” “How Publishers are Using AI Now” and “Unlocking Tomorrow with Revolutionary Insight Infused AI.”
SOURCE: PRNewsWire