LocaliQ Digital Marketing Solutions, part of Gannett Co., Inc., continues to expand its best-in-class solutions for small to mid-sized businesses. The latest offering introduces Yelp Ads to LocaliQ’s Search Ads product, which is designed and optimized to enable LocaliQ customers to be in front of their target customers at exactly the right time.
LocaliQ’s Search Ads are powered by proprietary technology that optimizes a single campaign budget across multiple search engines, including Google and Bing, driving traffic to the best keywords and publishers, resulting in the highest volume and highest-quality leads for a customer’s budget. With the addition of Yelp Ads, qualifying customers can reach Yelp’s high-intent audiences, including more than 74 million people who search for goods and services each month. According to Yelp, 83 percent of its users spend with a business they found on Yelp, and 57 percent of users contact a business they found on Yelp within a day.
“LocaliQ’s fully optimized search offerings enable our customers to effectively and efficiently connect with their ideal prospects and grow their businesses by bringing in more qualified leads at a lower overall cost,” said Chris Cho, President of LocaliQ. “By further diversifying the publishers included in search campaigns, we’re giving our customers access to even more potential prospects. The results of our pilot campaigns with Yelp have been impressive, and we look forward to continuing to expand the offering to help our customers reach their goals.”
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LocaliQ began rolling out access to Yelp Ads to qualifying customers in June 2024. Since then, 60 percent of campaigns with Yelp have seen their cost per lead stabilize or improve while increasing audience diversification. To add Yelp to their Search Ads campaign, LocaliQ customers must have a Yelp business page with the following: accurate contact information and business hours, a short description of the business, a minimum of two profile pictures, a website link, and a three-star average rating or higher (businesses without Yelp reviews are also eligible).
LocaliQ leverages decades of experience as a leader in the small business digital marketing space to deliver innovative search solutions, including AI-powered search optimizations, for business owners and marketers. LocaliQ’s Search Ads are search engine-agnostic, fully optimized, and give small businesses the ability to be where 98 percent of consumers search. Search Ads will continue to leverage LocaliQ’s proprietary technology to manage and optimize customer’s search marketing campaigns based on their unique advertising objectives and budgets to maximize results.
SOURCE: BusinessWire