Locality, a leader in local video solutions, announced the launch of its Advanced Audience Engine, a next-generation identity and activation platform developed in collaboration with Lovelytics, Newton Research, and Databricks. The solution leverages generative AI, automation, and Locality’s historical local media intelligence to empower advertisers with smarter, faster, and more effective local campaigns.
“Locality’s Audience Engine isn’t a product, it’s a strategic shift in our business, and in the broader advertising industry,” said Keith Kazerman, President of Streaming at Locality. “We have reengineered the foundation of local advertising to deliver performance, precision, and transparency, at scale, for advertisers.”
Solving Long-Standing Challenges in Local Advertising
Local advertising has traditionally faced fragmented workflows, complex vendor ecosystems, and limited access to real-time audience insights. The Advanced Audience Engine addresses these pain points by unifying data, automating segmentation, and enabling seamless campaign activation across linear and digital channels, all within a single, AI-powered environment embedded in Locality’s LocalX platform.
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Core Capabilities of the Advanced Audience Engine
- Custom Audience Building: Vertical-specific segmentation combining advertiser first-party data, third-party data, and Locality’s performance and viewership signals.
- AI-Driven Optimization: Predictive models that enhance planning, targeting, and budget allocation for smarter, data-backed campaigns.
- Measurement and Attribution: Unified analytics and reporting across all activations, providing advertisers with transparency and actionable insights.
- Scalable Data Integrations: Real-time activation and cross-partner collaboration without data transfer bottlenecks, enabling faster campaign execution.
By integrating AI into local identity intelligence and activation, the engine enables advertisers to improve ROI, accelerate campaign deployment, and deliver more precise, data-driven targeting and insights. With this innovation, Locality positions itself at the forefront of next-generation local advertising, redefining how brands engage with local audiences in a rapidly evolving media landscape.