Loop Media, a leader in Out-of-Home (OOH) television and signage, and View Television Network, a leader in redefining OOH entertainment and monetization, are pleased to announce an in-depth strategic partnership designed to drive future growth and reshape the OOH streaming and advertising industries.
The OOH television and advertising sector continues to evolve leveraging cutting-edge technology to entertain audiences outside the home while delivering compelling, scalable advertising solutions. The industry has expanded rapidly, with over a dozen operators now powering content across more than one million screens nationwide. With this new partnership, Loop TV is positioned to capitalize on the next wave of industry growth.
Loop TV has long been a key player in the OOH space, with its widely recognized brand and expansive network of Loop TV Players deployed across North America in key verticals, including bars, restaurants, gyms, salons, and retail outlets. However, industry-wide challenges – such as the shifting credibility of programmatic ad sales, the absence of a formal classification for OOH advertising, and the narrowing definition of Connected TV (CTV) to in-home use – have presented obstacles to monetization for all OOH ad-supported streaming companies in recent years. Recognizing these challenges, Loop has entered into this strategic partnership with View TV to utilize View TV’s software solution for the monetization of premium content.
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View TV, founded by visionary entrepreneur Jamie Branson, is revolutionizing the streaming landscape with its innovative SaaS platform, View TV Clarity. This groundbreaking solution brings transparency and simplicity to the complex world of advertising and content delivery, empowering CTV and OOH businesses of all sizes to seamlessly integrate premium content offerings and unlock superior monetization opportunities.
With a robust content lineup that rivals traditional cable providers, View TV Cloud broadcast platform supported by View TV Clarity AI enabled platform provides hospitality venues to legally broadcast premium television channels without the need for complex integrations. By streamlining content delivery and advertising, View TV is poised to transform the way businesses connect with their audiences and drive revenue growth.
“View TV has participated in and studied the OOH market for several years. It was very important for us to work with whom we believe is the primary leader in this space to help transform an industry that is in much need of transformation,” said Jamie Branson, CEO of View TV. “Loop TV is pioneering the CTV OOH space, and pioneering is very hard and fraught with obstacles as most companies in this space have discovered over the past few years. Yet Loop TV has persevered under disadvantaged conditions and will forge ahead as the industry leader with this new partnership. We are excited to help develop and lead this next phase of growth with them.”
SOURCE: Businesswire