LoopMe, a global leader in brand performance solutions, announced the expansion of its strategic partnership with Reveal Mobile, naming the company as its exclusive partner for global Out-of-Home (OOH) brand lift measurement.
The extended collaboration combines Reveal Mobile’s advanced exposure data capabilities and specialized OOH expertise with LoopMe’s market-leading measurement technology. This alignment enables delivery of accurate, scalable brand lift studies tailored to the distinct characteristics of the OOH advertising landscape.
Reveal’s recent geographic expansion into nine key European markets-including the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria-marks a pivotal development in the partnership. With the ability to capture high-quality, GPS-based exposure data at scale across these countries, LoopMe is now positioned to deliver consistent, best-in-class brand lift insights for OOH campaigns on a global scale.
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“Reveal’s expansion into Europe is a game-changer for the OOH industry,” said Stephen Upstone, CEO and Founder, LoopMe. “Their precision in audience curation and understanding of OOH formats provides the perfect data foundation for our measurement technology. Together, we’re enabling more brands, agencies, and platform partners to measure real impact and outcomes across the OOH channel.”
“We’re thrilled to grow our partnership with LoopMe and bring our capabilities to new global markets,” said Brian Handly, CEO, Reveal Mobile. “As Out-of-Home continues to evolve into a precision-driven, measurable channel, our collaboration ensures advertisers have the trusted insights they need to validate performance and optimize outcomes across borders.”