StackAdapt, the leading multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app. Through a strategic partnership with Kevel, the leading provider of API-based media ad serving technology, this collaboration grants StackAdapt clients access to Lyft’s premium US in-app ad inventory, creating a unique opportunity for brands, agencies, and merchants to connect with millions of Lyft riders daily through hyper-localized advertising experiences.
This alliance introduces Lyft’s innovative in-app ad formats, which leverage trip intent to enable brands to deliver targeted messages throughout riders’ journeys—whether commuting, attending events, or traveling to the airport. The high-impact placements ensure that advertisers maintain a consistent presence, capturing attention at pivotal moments of consumer intent.
StackAdapt’s collaboration with Kevel enhances its programmatic capabilities, providing access to Lyft’s in-app advertising. This partnership enables brands to access premium inventory and deliver tailored, data-driven ad experiences to Lyft’s user base. By integrating Kevel’s advanced ad-serving technology, StackAdapt ensures seamless execution and precision targeting for its clients.
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“Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.”
“We’re thrilled to create new opportunities for brands to connect with riders seamlessly and in ways that elevate the ride experience,” said Shane Dwyer, Head of Sales, Lyft Media. “Lyft’s partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments through strategic placements in the rider journey, delivering value for both riders and advertisers.”
SOURCE: Businesswire