Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, announced a strategic integration with Convertr, the global Lead Management Operating System. This new API-based integration enables B2B marketers to optimize their lead management processes by reducing friction, improving data transparency, and accelerating the path from engagement to revenue.
By connecting Madison Logic’s intent-driven ABM capabilities with Convertr’s powerful data validation and routing engine, marketers can now streamline workflows, improve lead quality, and gain a real-time, unified view of campaign performance—driving measurable business outcomes.
“We are excited to join forces with Convertr to drive smarter lead management processes across marketing and sales workflows,” said Liz Ronco, SVP of Product at Madison Logic. “With this partnership, we’re helping brands and agencies alike to drive meaningful growth by improving lead quality assessment, accelerating pipeline velocity, and maximizing the ROI of every dollar spent on content syndication.”
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Key Benefits of the Integration:
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Actionable Buyer Insights: Marketers gain access to real-time buyer intent signals from Madison Logic, allowing for more precise targeting and timely engagement with key decision-makers.
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Optimized Workflow Efficiency: Convertr’s dynamic rules engine automates data validation, enrichment, and routing—removing manual bottlenecks and enhancing scalability.
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Enhanced Transparency Across the Funnel: Marketers now have clear visibility into the sourcing, qualification, and delivery of leads, ensuring accountability throughout the ABM journey.
This integration marks a significant milestone in Convertr’s growing technology ecosystem, which now includes over 45 data and marketing tools designed to improve lead quality and campaign effectiveness across the B2B landscape.
“We’re excited to expand our ecosystem to include Madison Logic,” said Emma Bowkett, CEO of Convertr. “By making their data products available via API, enterprise brands can now seamlessly connect and receive high-value engagement and intent signals in real time—supporting faster decision-making, cleaner handoffs, and more effective campaign execution.”