MadTech announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first intelligent infrastructure layer purpose-built to enable AI agents to operate across platforms. With native support for Model-Context Protocols (MCPs), MadConnect transforms large language models (LLMs)-including Amazon Bedrock, OpenAI, and Google Gemini-into intelligent agents that can execute real-time marketing tasks, sync audiences, optimize media spend, and generate insights with speed, security, and confidence. Agents built by MadTech, developed in-house, or created by third parties all run natively on MadConnect, creating the essential operational layer that unifies AI, LLMs, and the fragmented AdTech and MarTech landscape.
This launch comes at a critical moment. Enterprises today have an unprecedented opportunity to transform their marketing and advertising operations through the use of AI. With many organizations leveraging up to 120 different AdTech and MarTech platforms, there is a growing need for greater connectivity and orchestration. While these tools offer powerful capabilities, unlocking their full value requires seamless integration. Unified systems can break down data silos, streamline workflows, and enable faster, more accurate, and scalable campaign execution. Rather than relying on costly and time-intensive custom integrations, businesses are now seeking smarter, more agile solutions that free engineering teams to focus on innovation and growth.
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“Agentic AI represents a seismic shift in how marketing gets done, less manual coordination, more intelligent execution. What MadTech has built with MadConnect is not just timely, it’s foundational,” said Karsten Weide, Chief Analyst, W Media Research. “For the first time, we have an infrastructure layer that allows AI agents to work fluidly across the fragmented marketing stack, turning disconnected tools into coordinated action. This is how AI becomes operational in the enterprise, not by replacing marketers, but by removing the operational drag that limits them.”
“MadConnect was purpose-built for platform-to-platform connectivity, and we’ve made it AI-native,” said Bob Walczak, CEO of MadTech. “Legacy players don’t have the modern architecture required to power agentic marketing, at scale. Now, organizations can focus on agentic innovation, not building infrastructure.”
SOURCE: Businesswire