Matter, a Brand Elevation Agency, announced the expansion of its flexible, project-based Tech PR offerings designed specifically for B2B technology companies. These services are built to address the challenges of long sales cycles, intense competition, and a rapidly shifting media environment-helping brands boost visibility, credibility, and influence.
“The definition of PR has evolved and with it so have the tactics necessary to break through the noise. This is especially true of B2B tech companies dealing with extended sales cycles, increased competition and a shifting media landscape,” said Anne Lines, General Manager of Public Relations at Matter. “Our project-based Tech PR offerings complement traditional media relations to help emerging and established tech companies strengthen their credibility, position themselves as leaders in their space and ultimately drive business.”
Tailored Tech PR Programs for B2B Growth
Matter’s project-based PR services are designed to be flexible, meeting brands where they are-whether as standalone initiatives or integrated into ongoing communications strategies. Key offerings include:
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Media Training – Customized sessions prepare tech leaders and spokespeople to deliver clear, compelling brand narratives. Training includes message development and simulated interview scenarios to ensure confidence and consistency across all media interactions.
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Executive Visibility Audits – Strategic analysis of executive presence across paid, earned, owned, and social channels helps leaders strengthen their influence. Audits also compare competitors’ activity, equipping executives with a roadmap to improve thought leadership, relevance, and discoverability in an era shaped by AI-driven search.
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Event Support – Comprehensive planning and media coordination maximize brand exposure at trade shows, customer conferences, and industry events. Services include pre-event promotion, booking press meetings, preparing briefing materials, and producing post-event content to sustain engagement.
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B2B Influencer Programs – Targeted campaigns connect brands with trusted industry voices who drive meaningful conversations. Matter evaluates more than follower counts-factoring in engagement, relevance, and content cadence-to identify the right influencers and align campaigns with measurable business goals.
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Elevating B2B Tech Brands with Strategic PR
In today’s competitive landscape, successful B2B tech companies need more than traditional PR. Well-prepared spokespeople, credible executive communications, impactful event strategies, and authentic influencer partnerships can significantly accelerate awareness and growth.
Through these offerings, Matter’s Tech PR team has consistently delivered measurable results, helping clients amplify their market presence, build authority, and connect with key audiences in ways that drive long-term business impact.