Matter Communications, a leading Brand Elevation Agency integrating PR, marketing, and creative services, announced the launch of Precision Marketing, a smart and scalable solution designed to help resource-constrained teams grow confidently and compete more effectively in today’s crowded marketplace.
For many small to mid-sized companies – from local shops to startups and emerging brands – limited budgets and lean teams often mean marketing takes a back seat. Precision Marketing bridges that gap by offering affordable, results-driven programs that simplify growth and make impactful marketing accessible to businesses of all sizes.
“There’s a huge gap in the market for scrappy, effective marketing support, especially for small and growing businesses that are working hard with limited resources,” said Jeff Tahnk, GM of Strategy and Integrated Marketing at Matter. “We created Precision Marketing to level the playing field for exactly those teams. For over a decade our Precision PR offering has helped early-stage companies and local brands tell their stories through scalable, high-impact communications. Now, we’re proud to expand that same model into the digital marketing space at a time when speed, impact, and results have never been more important.”
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A Flexible, Results-Driven Approach
Precision Marketing is designed to deliver measurable outcomes across essential marketing channels – without unnecessary complexity or overhead. Whether a business is just getting started or needs support to accelerate growth, the offering provides flexible, focused programs that scale with ambition.
Key package features include:
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Social Media Marketing – Strategy, content creation, and scheduling tailored to each brand’s voice.
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Email Campaigns That Convert – Setup, copywriting, automation, and optimization.
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Search Visibility & SEO – Google Business management, local search optimization, and improved rankings.
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Creative Assets That Engage – High-quality content, design, and video production.
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Real-Time Reporting – Transparent insights to track ROI and maximize spend.
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Built-In Paid Media Support – Modest, targeted ad spend included in base packages.
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Risk-Free Flexibility – Programs designed to adapt quickly as business needs evolve.
“This is exactly the kind of solution our local business community has been waiting for,” said Nancy Batista Caswell, President of the Greater Newburyport Chamber of Commerce and Owner of Brine. “Whether it’s a family-owned shop downtown or a fast-growing startup, so many of our members are looking for simple, effective ways to connect with customers and drive growth. We’re thrilled to see Matter, one of Newburyport’s most active and committed business leaders, step in with Precision Marketing. They’re not just based here; they’re part of the heart and soul of this community.”