MediaRadar unveiled its Data Cloud, a breakthrough in advertising data interoperability that transforms how Marketing Intelligence is accessed, activated and scaled in an AI-driven market. As media fragmentation accelerates and decision cycles get quicker, marketers, publishers and platforms need intelligence that can be applied instantly across analytics, activation and AI workflows. The Data Cloud meets that need by making Marketing Intelligence immediately usable across the modern data and AI stack, so organizations can act faster, scale insight and outperform competitors.
MediaRadar’s Data Cloud puts mission-critical advertising datasets, including creative trends, competitive spend and media mix analysis, to work inside clients’ existing environments so teams can analyze markets, inform strategy and activate insights across planning, measurement and optimization. With this intelligence available where decisions are made, organizations can power AI-driven workflows that connect trusted advertising data to models and agents across platforms such as ChatGPT, Anthropic and Gemini. Future innovations, including built-in support for the Model Context Protocol, will further extend these capabilities with secure, consistent intelligence across teams and tools.
Advertisers need instant, pervasive access to trusted data to compete in today’s fragmented, fast-moving media landscape. MediaRadar‘s Data Cloud delivers that advantage by enabling sharper media spend allocation, faster competitive intelligence and AI-ready insights that power better, data-driven marketing decisions.
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These capabilities are built on MediaRadar’s unmatched Marketing Intelligence data foundation, spanning $280B in media spend, 35M+ creative assets and 30+ media channels, including social, digital video, programmatic, CTV, AVOD, linear TV and retail media. Together, this enables brands and agencies to:
- Anticipate moves by pinpointing shifts in media spend and creative strategy and adjusting plans in real time
- Compete more effectively across channels by identifying opportunities that maximize brand impact and marketing performance
- Operationalize advertising intelligence by using AI-ready datasets inside analytics and AI systems to generate insights, guide planning and inform optimization
Publishers and adtech platforms need deeper commercial intelligence to compete for advertiser spend, prove value and grow revenue in an increasingly crowded marketplace. MediaRadar’s Data Cloud delivers that intelligence by enabling teams to target, position and sell to advertisers more effectively, unlocking new revenue opportunities and shortening sales cycles. With the Data Cloud, they can:
- Identify high-propensity buyers to focus sales efforts, accelerate pipeline growth and drive revenue
- Map brand- and product-level advertising activity to deliver more relevant, compelling pitches that resonate with advertiser priorities
- Align sales strategies with emerging advertising trends to stay ahead of the market and win spend earlier in the buying cycle
“With the Data Cloud, we’ve removed one of the industry’s biggest obstacles: fragmented, siloed data that no one can act on,” said Tejas Desai, Chief Product & Technology Officer at MediaRadar. “Now, Marketing Intelligence flows where it’s needed most, at the speed of decision. This empowers our clients to access and apply intelligence effortlessly, fueling smarter decisions and better outcomes.”
SOURCE: PRNewswire