MessageGears, the leading data activation and engagement platform for enterprise brands, announced new capabilities in segmentation, campaign workflow, and data security that streamline marketing operations for enterprise teams. Updates include enhanced tools for faster audience building, a refined view of campaign elements, versioning control when coding dynamic content, and a powerful data preview access role for increased security.
“We continue to reimagine the marketing campaign experience to provide our customers with a comprehensive platform where they can build complex and engaging journeys at scale,” said Craig Pohan, Chief Technology Officer at MessageGears. “Enterprise brands managing millions of customer data records need precise and nuanced control over who, what, when, and how they use that customer data to build successful campaigns.”
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New MessageGears capabilities include:
- Smarter, faster segmentation: Get a clearer view of your audiences with an updated segmentation experience that shows associated campaigns, custom labels, and channel destinations at a glance. A new ‘mini map’ and expanded zoom make it easier to navigate across large segments with complex logic, while enhanced drag-and-drop capabilities empower marketers to update segments efficiently – no SQL required.
- Streamlined campaign creation: A refined campaign UI simplifies setup with an easy “who, what, when” structure and integrates channel and template selection directly into workflow creation. A new launch schedule displays your next 10 scheduled campaigns for added clarity and confidence prior to deployment. Marketers can also now append custom metadata to every campaign event — enabling easier troubleshooting, better visibility into campaign activity, and more flexibility for downstream processing.
- Enhanced personalization methods: Additional FreeMarker macros make it easier for marketers to work with comprehensive lists of personalized content, so selecting the right content for each recipient is quick and efficient.
- Secure data preview access: Avoid exposing sensitive personally identifiable information (PII) to certain users while still leveraging personal attributes for targeting with a new MessageGears user role. Updated data preview permissions mean marketers can easily activate data in campaigns without ever revealing individual identities — ensuring privacy and compliance without sacrificing personalization.
“We want brands to be able to focus on delivering targeted content and competitive campaigns to their customers – not spending unnecessary time building those campaigns,” added Pohan. “These enhancements and refinements streamline how enterprises turn complex data into personalized, high-impact messaging – fast.”
SOURCE: Businesswire