MGID, the global advertising platform, announces the release of CPA Tune. This powerful self-optimizing system utilizes machine learning to maximize conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, which monitors campaigns for ad fatigue to keep creatives fresh and effective. CPA Tune focuses on the next step: what happens after the click, and how these outcomes can be predicted and optimized.
Early adopters of CPA Tune have already reported:
- 155% higher average conversion rate (CVR)
- Up to 300% CVR growth in specific verticals and markets
- Strongest CVR growth observed in the US — the top-performing market for CPA Tune
- Lower CPAs through smarter audience targeting
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With its autonomous, AI-powered, real-time cost per click (CPC) bid adjustment engine, CPA Tune allows performance marketers to hit their cost per acquisition (CPA) targets with minimal manual effort, ensuring their best-performing creatives reach the most valuable users. CPA Tune represents a new era in native advertising, which has historically been transacted on traffic alone. Now, performance marketers can prioritize hard business outcomes, not just clicks.
The audiences that matter, delivered automatically
CPA Tune is tailored for performance-focused advertisers who want to move on from brute force scale and reach only the audiences that matter to their business outcomes. Using historical performance data for the campaign’s vertical along with user behavior and intent signals, the CPA Tune algorithm dynamically adjusts CPC bids in real-time to place ads in front of higher-converting traffic.
SOURCE: Businesswire