Mobly, Inc., a rising innovator in event marketing technology, has announced the successful completion of its $4.3 million seed funding round. The oversubscribed round was co-led by Jump Capital and Eniac Ventures, with additional participation from Peterson Ventures, which also led Mobly’s pre-seed round. Existing investors Tenzing.VC, Peak Ventures, and notable angel investors such as Jeron Paul and Francis Santora also contributed to the round.
This funding marks a significant milestone in Mobly’s mission to revolutionize how brands leverage event marketing. By delivering smarter lead capture, data-driven engagement, and efficient workflows, the company aims to empower brands to maximize their event marketing ROI.
Founded in 2023 by Zach Barney and Kris Jenkins, Mobly’s platform has quickly redefined the event marketing space, cutting the industry’s average “Speed to Lead” from 11 days to mere minutes. The platform allows marketing and sales teams to design, manage, and analyze event-driven campaigns at scale, leading to measurable success. With automated CRM enrichment and engagement tools, Mobly enhances lead quality and boosts conversion rates, delivering tangible value to its growing roster of brand customers.
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The year 2024 proved to be a breakout period for Mobly, which achieved a fivefold increase in revenue and quadrupled its user base. This impressive momentum highlights the growing demand for innovative event marketing solutions across industries.
“Securing such robust support from both new and existing investors is a testament to Mobly’s unique approach and vision for the future of event marketing,” said Zach Barney, Co-Founder and CEO of Mobly. “This funding enables us to continue helping brands engage their audiences in meaningful, measurable ways. With our platform’s rapid speed-to-lead capabilities and high-quality data, we’re already delivering outstanding results for our users—and we’re just getting started.”
Jump Capital underscored its confidence in Mobly’s disruptive potential. “Event marketing has been underserved by digital transformation, and Mobly’s innovative, scalable solutions are uniquely positioned to lead this space,” said Saaya Nath Pal, Partner at Jump Capital. “We’re excited to support Mobly as it redefines how brands engage, capture, and convert leads in real time.”
Eniac Ventures echoed this sentiment. “When we first met Zach and Kris, it was immediately clear they weren’t just building another point solution—they were reimagining a revenue engine from the ground up,” said Kristin McDonald, Principal at Eniac Ventures. “Event marketing innovation has lagged behind other RevOps sectors, despite its significant budget allocations and measurable ROI. Mobly brings automation and AI-native tools to this space, marking a long-overdue transformation.”
The newly raised capital will be directed toward enhancing Mobly’s platform with advanced features and integrations, expanding its marketing efforts, and forging strategic partnerships to extend its market reach.