MotionPoint, the global leader in website translation technology, announced the launch of MarketFully, a new parent brand built to transform how companies approach multilingual and multicultural marketing. MarketFully unites the strengths of MotionPoint and its recent acquisitions, Key Content and GetGloby, into a single, integrated platform. All three brands will adopt the “by MarketFully” endorsement while maintaining their distinct brand identities and core operations. They will also gain access to each other’s technologies, innovations, and services to expand their collective capabilities.
At the core of the MarketFully brand platform is InContent Marketing™, a new category supporting InLanguage, InCulture and InMarket digital content marketing. Through InContent Marketing™, brands can inform, create, translate, manage, and optimize content more effectively and efficiently, helping them build authentic connections with audiences across any language, market, or culture.
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What Is InContent Marketing™?
InContent Marketing™ is InLanguage, InCulture, and InMarket digital content marketing, representing the best practices of multilingual and multicultural communications. Built to move far beyond traditional translation, InContent Marketing™ empowers brands to establish and execute a multilingual and multicultural marketing strategy informed by business objectives, audience insights, cultural context, market specifics, and language needs.
The process begins with multilingual and multicultural content intelligence, analyzing market opportunities, audience behavior, and strategic goals to determine what content should be originated, adapted, or translated. Based on this intelligence, brands create net-new digital content, adapt translations where appropriate, and intentionally distribute content across the right digital channels. Real-world performance is continuously measured, with insights fed directly back into refining future strategies, creating a dynamic, data-driven cycle of continuous improvement and deeper audience connection.
“MarketFully becomes the catalyst to deliver the first purpose-built multilingual and multicultural content marketing platform in the world, the InContent Marketing™ platform,” said Evan Kramer, CEO of MotionPoint and MarketFully. “By bringing together our translation technology, AI-driven transcreation solutions, and multilingual content expertise, we can support brands at every stage of their global and domestic expansion.”
SOURCE: PRNewswire