Nextdoor Holdings, has introduced a suite of AI-powered ad innovations, new video formats, and locally personalized advertisements through its Nextdoor Advertising Manager (NAM), aimed at maximizing hyperlocal advertising for brands targeting over 100 million neighbors across 345,000 neighborhoods. The platform’s latest updates include AI-driven click and conversion optimization, AI targeting recommendations, and AI-powered image and copy generation-the latter leveraging ChatGPT and Pexels’ image library to help advertisers create high-quality campaigns quickly and efficiently. According to Michael Kiernan, Chief Revenue Officer at Nextdoor,
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“Advertisers don’t just want scale – they want intent and impact. Our latest innovations are reshaping the way brands connect with over 100 million neighbors by making every impression more relevant and every campaign more efficient.” Nextdoor is expanding video ad formats worldwide. This change allows richer storytelling in carousel placements, along with better engagement metrics. They are trying out geo-personalized image ads and weather-based targeting in the U.S. This lets brands adjust their messages and visuals for different neighborhoods and weather situations. These updates improve efficiency and creative flexibility. Advertisers can now use AI to turn local trust and engagement into real results.