Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the launch of nexAI, a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars of its end-to-end platform. Fundamentally elevating every stage of the advertising life cycle, nexAI takes a transparent approach to planning and activation as well as optimization and monetization, continuously iterating and improving to deliver greater efficiency.
Nexxen’s unified platform – a single, connected ecosystem comprising a demand-side platform (“DSP”), supply-side platform (“SSP”) and the Nexxen Data Platform, as well as in-house creative studio, Nexxen Studio – enables seamless communication and continuous improvement across all components. nexAI further amplifies these capabilities through machine learning and generative AI, enabling superior results for advertisers, agencies and publishers throughout the campaign journey.
“Our clients are continuing to lean into data and technology to navigate the fragmented media landscape, and nexAI meets this evolving need,” said Karim Rayes, Chief Product Officer, Nexxen. “By integrating AI across our unified platform – and leveraging our existing data to inform these capabilities – we’re not just adding features; we’re fundamentally transforming the way campaigns are run and inventory is monetized.”
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Specifically, nexAI leverages the company’s advanced and exclusive data to deliver enhancements across four key areas:
- Planning: Improved audience planning, forecasting and strategic recommendations powered by AI offer greater clarity and insight
- Activation: AI-driven automation streamlines campaign setup and management
- Optimization: nexAI continuously monitors and optimizes campaigns in real time, leveraging machine learning to maximize performance and ROI; this includes advanced algorithms that evolve and adapt, exponentially improving over time through iterative learning
- Monetization: Publishers benefit from AI-driven yield optimization and increased transparency, ensuring maximum revenue generation
“Sifting through campaign data to uncover meaningful insights can take hours, but nexAI puts that power at our fingertips in an instant,” said Jamie Snider, Director of Digital Strategy, Assembly Global. “By streamlining reporting and optimization, it lets us spend less time digging and more time driving real results for clients.”
SOURCE: Nexxen