Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV, announced the launch of TV Viewership Audiences across Australia. The launch builds upon Nexxen’s broader TV Intelligence offering – a suite of planning, targeting and measurement capabilities rooted in exclusive automatic content recognition data from VIDAA, the leading Smart TV operating system powering Hisense, Toshiba and other original equipment manufacturer brands.
Following on Nexxen’s strategic $25 million (USD) investment into VIDAA in 2022, the newly-released solutions solidify Nexxen’s commitment to delivering unparalleled TV targeting and measurement tailored to the evolving needs of the industry.
Built to enable brands to reach TV audiences with precision and scale, TV Viewership Audiences leverages the exclusive ACR data to create custom segments based on viewership patterns, specifically brand ads’ exposure activities using opted-in household viewership data.
Nexxen’s exclusive access to VIDAA ACR data will enable the provision of a full-fledged TV solution, including but not limited to:
- Proprietary planning tools, such as the Nexxen TV Planner, that can inform incremental and optimal converged TV reach based on investment recommendations across linear and streaming environments
- Measure campaign results and incremental reach, through reporting solutions like Nexxen TV Measurement, against marketing goals across linear, CTV and digital
- Unique TV Viewership Audiences that deliver precise, representative and scalable reach, with capabilities like suppression or retargeting of linear ad-exposed viewers, competitive conquesting, and network and program preference targeting across channels
Nexxen’s unique approach is supported by shared infrastructure and technology between its demand-side platform (“DSP”) and supply-side platform (“SSP”).
“This is a huge milestone for Nexxen in the Japan-Asia Pacific (JAPAC) region,” said Josif Zanich, Managing Director, JAPAC at Nexxen. “Having exclusive access to VIDAA’s ACR data will not only enable us to push the boundaries of what’s possible, delivering advanced TV solutions to advertisers, but will also allow us to exponentially enhance the effectiveness of TV buys across all screens, unlike ever before.”
“We are thrilled to expand our partnership with Nexxen in Australia and the wider Asia Pacific region,” said Guy Edri, CEO at VIDAA. “With our shared goal of empowering advertisers with valuable insights derived from TV viewership behaviours, we aim to drive innovative advertising solutions tailored to the unique needs of this market, ultimately providing greater efficiency and success for advertisers.”
SOURCE: Nexxen