Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the U.S., Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities.
The connected TV market in the U.K. has experienced strong growth of late, with a reported increase of 49% in viewing time in 2024, per Ofcom’s annual report. Nexxen’s unique advertising demand enables Tubi to further capitalise on this expanding viewership.
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Tubi launched in the U.K. in July 2024 with one of the largest and most diverse content libraries in the market, which now includes more than 30,000 films and TV episodes. Tubi’s U.K. content library pairs some of the most popular Hollywood films with modern British classics while also offering series from well-known U.K. TV franchises alongside new areas for discovery, from Bollywood and Nollywood to arthouse cinema. In January, Tubi announced that it surpassed 97 million monthly active users world-wide, streaming more than 10 billion hours during the 2024 calendar year.
“We’re thrilled to be expanding Tubi’s sell-side partnerships in the U.K., and that Nexxen’s buy-side customers – who consist of demand-side platforms (‘DSPs’), advertising agencies and brands – will now have access to one of the largest on-demand, free film and TV series libraries in the country,” said Paul Gubbins, Vice President of Sales and Programmatic Partnerships for the U.K. at Tubi.
SOURCE: Nexxen