NP Digital, a leader in end-to-end digital marketing, has announced a strategic agreement to acquire Yodel Mobile, the 2024 App Growth Awards App Marketing Agency of the Year. This acquisition enhances NP Digital’s mobile app marketing capabilities and significantly expands its team in London.
Founded in 2007, and based in the UK, Yodel Mobile has been a pioneer in the mobile app marketing industry, with a proven track record of delivering results for brands like Tinder, UKTV, and B&Q. The integration will double NP Digital’s London office size and bring advanced mobile expertise to its U.S. and international clients.
People spend more than 100 billion hours on mobile apps each year, and apps have a 157% higher conversion rate than mobile websites. App marketing gives brands a powerful opportunity to engage users throughout their journeys, and Yodel Mobile’s comprehensive services (app store optimization (ASO), user acquisition and expert consultancy) specifically drive mobile transformation.
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NP Digital has seen consistent growth in its mobile marketing solutions, driven by client demand for app optimization and app store search strategies. Yodel Mobile’s award-winning solutions will enhance NP Digital’s ability to launch, scale and transform the app experience for clients.
“This acquisition reaffirms our commitment to clients by investing in solutions to help them succeed in an increasingly mobile-first world as the expectations of consumers around personalized experiences increase and in-app experiences deliver on that promise,” said Mike Gullaksen, CEO of NP Digital. “Ninety percent of mobile internet usage is spent in apps; integrating the expertise of Yodel Mobile into our portfolio empowers us to help brands thrive with cutting-edge app growth strategies and take advantage of new opportunities.”
SOURCE: GlobeNewswire