Oktopost, the leading B2B social media management, employee advocacy, and social listening platform, announced it has expanded to Africa with a new exclusive reseller partnership with South Africa based company, Kakanyo Business Solutions, a prominent regional player for IT and business performance consulting services. This strategic collaboration extends Oktopost’s social media management and lead generation capabilities across the region, enabling businesses to harness the full potential of social media and build employee advocacy programs to drive growth and engagement.
Africa’s digital economy is expected to reach $712 billion by 2050, with B2B transactions poised to make up a significant portion of this growth. With over 80 million active LinkedIn users in the region, businesses can no longer afford to rely solely on traditional marketing channels. LinkedIn and other social media platforms have become a critical meeting place for B2B buyers and decision-makers. For companies to thrive today, they require purpose-built tools to engage authentically and effectively with their target audiences.
The partnership between Oktopost and Kakanyo addresses a growing demand in the region for sophisticated B2B social media solutions that not only enhance brand presence but also deliver measurable results. Companies today seek tools that seamlessly integrate social media management with employee advocacy, enabling them to increase brand visibility, improve customer engagement, and boost sales pipeline effectiveness. By transforming employees into trusted brand ambassadors through user-friendly and gamified employee advocacy programs, brands can significantly increase organic reach, engagement, and influence.
Also Read: Natterbox launches AI Assistants and AI Agents to resolve customer queries
“Our expansion into Africa marks a strategic step forward as more B2B businesses recognize the power of social media to drive measurable business outcomes,” said Colin Day, Managing Director of EMEA & APAC and VP Business Development at Oktopost. “Kakanyo’s deep regional expertise makes them the ideal partner to help businesses cultivate authentic engagement, qualified leads, and measurable revenue through social media. These are essential components for building strong pipelines and closing deals in today’s digital-first environment. We’re proud to collaborate with Kakanyo to make that reality possible in the African market.”
Kakanyo Business Solutions specializes in business intelligence, cloud services, hardware, connectivity, training, and cybersecurity to enhance business performance and decision-making for African businesses. Known for its strong understanding of the local market and proven track record in onboarding and equipping African industry players with modern digital tools, Kakanyo will help businesses unlock the full value of Oktopost’s social media management platform.
“As a region, we are in a pivotal stage of development, where African companies are poised to experience exponential growth in the coming years,” said Ali Rodolo, CEO at Kakanyo. “Today’s marketplace requires agility, network optimization, and data-driven strategies to maximize that impact through social marketing efforts. We are thrilled to partner with Oktopost to bring social media publishing and employee advocacy capabilities to our extensive network of customers.”
SOURCE: EINPresswire