Oktopost, a leading platform for B2B social media management, employee advocacy, and social listening, has announced its latest integration with Looker Studio, formerly Google Data Studio. This strategic collaboration brings the power of advanced business intelligence and data visualization to B2B marketers, enabling them to create customized, dynamic reports that simplify social media performance tracking while adhering to privacy regulations.
With the integration of Looker Studio, Oktopost users can effortlessly consolidate social media analytics with other marketing and business metrics into customizable dashboards. This centralized approach provides marketing teams with a comprehensive view of social media activities, empowering them to automate reporting, streamline workflows, and foster better alignment between marketing and sales initiatives. By breaking down data silos, the integration transforms scattered social metrics into actionable intelligence, enabling data-driven decision-making.
The unified dashboard not only offers insights into social media performance but also aligns these metrics with broader marketing and revenue key performance indicators (KPIs). This alignment empowers B2B marketers to optimize go-to-market strategies, measure campaign effectiveness with precision, and link social media efforts directly to business growth.
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Oktopost’s platform is designed to help B2B organizations amplify their social media presence by enhancing employee advocacy, simplifying content creation, and delivering actionable insights. With advanced analytics capabilities, Oktopost enables marketing leaders to achieve critical business goals, including driving web traffic, generating leads, fostering revenue growth, and building brand trust.
“Unlocking the power of data has never been more important, especially as today’s B2B marketers are required to deliver clear and measurable business impact from their social media investments,” said Daniel Kushner, CEO and Co-Founder of Oktopost. “Our integration with Looker Studio eliminates the mundane and time-consuming task of consolidating siloed data to create reports and replaces it with the capability to generate data-blended reports, empowering teams to make informed business decisions.”
Looker Studio is a widely used self-service business intelligence tool that allows users to explore, visualize, and analyze data with customizable, shareable charts and graphs. With connections to over 800 data sources, Looker Studio enables organizations to consolidate complex datasets into clear, actionable insights, driving smarter strategies and informed decision-making.
This new integration builds on Oktopost’s ongoing innovation, following recent advancements such as AI-powered social tools and the Advocacy Gamification Engine. These features underscore Oktopost’s commitment to providing cutting-edge solutions that connect social media efforts to measurable business outcomes, further solidifying its leadership in the B2B marketing landscape.