According to ON24 global benchmarks, personalization is the greatest contributing factor in sales and marketing performance. To further enable businesses to benefit from personalization’s impact, ON24, a leading intelligent engagement platform for B2B sales and marketing, announced an integration with 6sense, a global leader using AI to help B2B marketing and sales teams create, manage and convert pipeline to revenue. Now, joint customers can use ON24 first-party engagement data and 6sense intent data to deliver hyper-personalized, engaging experiences at scale, ultimately helping enterprises improve ROI and increase revenue growth.
“In today’s competitive marketplace, personalization-at-scale is imperative for high-performing B2B sales and marketing teams to differentiate experiences for their audience while also driving cost-efficient revenue results for their business,” said Steve Sims, VP of Product, ON24. “By adding 6sense to our robust ecosystem of integrations, we continue to advance our platform’s AI-powered ACE capabilities, enabling our customers to dynamically target and tailor interactions with the audiences that matter most.”
By combining 6sense intent data with the ON24 Intelligent Engagement Platform’s personalization-at-scale capabilities, which is part of its AI-powered ACE solution, ON24 customers can:
- Implement an integrated account-based marketing (ABM) strategy: Activate ABM across digital channels, including webinars, virtual events and content hubs.
- Build dynamic audience segments: Set up segments of high-priority audiences using ON24 first-party engagement data and 6sense intent data.
- Scale hyper-personalized experiences: Deliver targeted interactions and tailored content to unique audience segments across ON24 experiences.
- Orchestrate campaigns and buying journeys: Build interconnected, ongoing content journeys that become more personalized with greater engagement and buying intent.
- Improve account targeting, lead quality and conversion: Drive the right calls-to-action and content to the right accounts at the right time.
“Personalization is key to effectively engage B2B buyers,” said Saima Rashid, SVP Marketing and Revenue Analytics at 6sense. “By activating insights from 6sense intent data with ON24 segmentation and personalization capabilities, marketing leaders can deliver relevant experiences across the buyer journey at scale. This tailored approach not only enhances engagement but also significantly boosts conversion rates and accelerates pipeline growth.”
SOURCE: BusinessWire