OneMagnify, a leading data science-driven marketing solutions provider backed by private equity firm Crestview Partners, announced that it acquired Emodo, a pioneer in AI-powered programmatic marketing. Emodo boasts a Connected TV (CTV)-first media marketplace that specializes in dynamic creative and advanced audience targeting solutions. Through a commitment to AI innovation and immersive formats, unique data and insights, and extensible technology, Emodo delivers relevant and impactful experiences for publishers, brands, and the media buying platforms connected to their marketplace. OneMagnify will leverage the breadth of Emodo’s capabilities while Emodo will operate as a separate company moving forward.
OneMagnify clients can now leverage the power of AI-driven programmatic marketing to deliver highly targeted, personalized campaigns that resonate with decision-makers at every stage of the buying journey. Emodo’s immersive CTV and native ad formats capture attention and drive engagement, while OneMagnify’s data-driven insights inform understanding of target audiences and optimize campaigns for maximum ROI. This powerful combination delivers exceptional value, helping OneMagnify’s clients achieve their business goals and gain a competitive edge.
Mark Petroff, CEO of OneMagnify, stated: “This acquisition aligns perfectly with our vision of providing a comprehensive suite of B2B marketing solutions powered by best-in-class data science and technology capabilities. Emodo’s cutting-edge AI technology and programmatic media expertise will enable us to deliver even more value to our clients by driving measurable results and enhancing the experiences they create for their customers.”
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“This is an exciting time for Emodo, and we are thrilled to be part of the OneMagnify team,” said Alistair Goodman, co-founder of Emodo. “The acquisition will allow us to bring the same AI-powered innovation and programmatic capabilities from B2C into the B2B space through our advanced targeting, immersive creative, and premium, optimized inventory. Together, we will grow experiences that drive scale, unlock growth opportunities, and deliver maximum value for OneMagnify clients.”
SOURCE: PRNewsWire