Operative, a leading provider of advertising management solutions for the world’s top media companies and a long-standing Oracle partner, announced that its AOS intelligent media management platform is now hosted on Oracle Cloud Infrastructure (OCI). This marks a major milestone in their 20-year collaboration, delivering greater performance, scalability, and cost efficiency for media organizations navigating the rapidly evolving advertising ecosystem.
As the industry moves toward converged advertising and content delivery, AOS on OCI provides a cloud-native foundation that centralizes IT operations, streamlines advertising workflows, and modernizes revenue management. Customers will gain direct access to Oracle Database through Operative’s integrated solutions, along with enhanced computing and storage power, serverless hosting capabilities, and the security and reliability of OCI’s high-performance environment.
With this integration, media companies benefit from predictable pricing, top-tier cloud security, and the expertise required to migrate enterprise workloads quickly—empowering them to adapt and scale in today’s dynamic media landscape.
“Since 2001, our partnership with Operative has powered some of the largest media companies in the world,” said Yael Har-Even, Israel country manager, Oracle. “By bringing AOS to OCI, we’re combining industry-leading cloud performance with Operative’s advanced media workflow capabilities to help our joint customers grow confidently in a complex, converged ecosystem.”
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Unifying Media Operations Across Every Channel
Operative’s AOS platform is built to integrate linear, digital, and streaming revenue operations across global media organizations. Now, hosted on OCI, it also connects seamlessly with Adeline-Operative’s generative AI platform-along with OnAir and IBMS, which already run on OCI.
Key Advantages of AOS on OCI include:
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Converged media workflows: Unified packaging, pricing, sales, and inventory management for all channels.
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Enterprise-grade flexibility: Supports national, local, streaming, digital, and hybrid sales models.
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AI-driven optimization: Embedded with Adeline for forecasting, yield optimization, and automation.
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Secure, high-performance infrastructure: Powered by Oracle’s trusted cloud technology.
“Expanding AOS to OCI gives media companies a smarter, more flexible way to manage and grow their advertising business,” said Ben Tatta, Chief Commercial Officer at Operative. “This next chapter in our Oracle partnership continues our commitment to helping clients thrive through innovation, AI adoption, and cloud-based interoperability.”
With AOS on OCI, Operative and Oracle are setting a new standard for media operations, enabling companies to unify workflows, harness AI, and future-proof their revenue strategies in an increasingly converged marketplace.