Optimove, the creator of Positionless Marketing, announced the launch of its AI Marketing Tools Hub, a comprehensive resource designed to help marketers unlock the full potential of artificial intelligence and operate with greater speed, precision, and autonomy.
Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute tasks instantly and independently. It gives any team member the power to discover customer insights, create channel-ready assets, and run self-optimizing campaigns and journeys without waiting for engineering, creatives, or analysts.
The new AI Marketing Tools Hub supports this vision by providing marketers with practical guidance on tools that can eliminate bottlenecks and accelerate execution across their daily workflows.
“Marketing teams are drowning in AI tools but starving for guidance on which tools actually solve their problems,” said Rony Vexelman, VP of Marketing at Optimove. “Our AI Marketing Tools Hub cuts through the noise and gives marketers a practical starting point. We’ve curated the tools that matter the most and shown exactly how they remove friction, from research to creation to optimization. This isn’t about chasing hype; it’s about giving marketers the power to move faster and operate independently.”
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Why the AI Marketing Tools Hub Addresses a Critical Need
Marketing today demands faster execution, smarter decisions, and greater independence. Yet many teams remain constrained by structural bottlenecks waiting for analytics teams to gain insights, creative teams for assets, and engineering teams for optimization and automation. These handoffs slow time-to-market and limit a marketer’s ability to respond quickly to customer needs.
The AI Marketing Tools Hub addresses this challenge by providing marketers with clear, actionable guidance on carefully curated AI tools that can help them move from insight to action faster and operate as more powerful Positionless Marketers.
SOURCE: GlobeNewswire