Optimove, the leader in Positionless Marketing, announced the launch of Optimove Engage, an AI-powered solution that empowers marketers to scale the creation, management, and optimization of personalized content across every channel.
In the GenAI era, generating personalized content is easier than ever. But with infinite permutations now possible, a new challenge has emerged: how to manage, test, and optimize it without spiraling into content chaos that’s overwhelming many marketing teams today.
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Optimove Engage provides marketing teams with:
- GenAI-powered, brand-compliant content creation and management across all channels
- AI-led message analysis that identifies each customer’s content palette and continuously optimizes delivery
- A marketer-friendly UI to facilitate true messaging symmetry across outbound and inbound channels
“GenAI has empowered anyone to create content instantly. While that’s accelerated creativity, it’s also unleashed a runaway train of content chaos,” said Shai Frank, SVP Product & GM Americas at Optimove. “Engage is the engine behind Creative Power in our Positionless Marketing platform, enabling real-time content creation, management, and optimization at scale. It’s built for marketers to meet today’s customer expectations, where speed and relevance are everything. With Engage, marketers can truly be positionless, executing AI-assisted campaigns with control that drives engagement and loyalty.”
SOURCE: GlobeNewswire