Orange Apron Media, the retail media division of The Home Depot, announced the launch of an all-new experience for advertisers. Orange Access, powered by Vantage, is an industry-leading tool that enables advertisers to plan, activate, optimize and report on their media campaigns with The Home Depot through a single, easy-to-use platform. This builds on Orange Apron Media’s introduction of self-service capabilities launched earlier this year to help advertisers expand campaigns using audience extensions beyond HomeDepot.com.
In addition to campaign activation and management, Orange Access features a sophisticated reporting module, providing advertisers with customized campaign data and business intelligence. Advertisers can leverage these real-time dashboards and export features to better understand the performance of their campaigns, allowing them to make changes or improvements to meet their business needs.
“Orange Access transforms the advertising experience for Orange Apron Media partners and is a giant leap forward in helping advertisers efficiently and frictionlessly reach customers at the point of purchase,” said Melanie Babcock , SVP, Orange Apron Media and Monetization. “Our new platform empowers advertisers with easy-to-use, self-service tools and inputs to create impactful campaigns that help them grow their businesses.”
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Orange Access features allow advertisers to:
- Launch in-person and offline campaigns and access detailed reports in one easy-to-use platform
- Set up campaigns seamlessly, through a guided tutorial that encourages best practices and optimal results
- Easily create banner ads with improved technology and creative control
- Report on the pace of campaigns in real time, to ensure their effectiveness and efficiency
- Improve locations and targeting to help brands reach customers at the optimal times and places, both in-person and offline
- Provide intuitive measurement and reporting channels, with media diagnostics and key business metrics, such as single-platform attribution and in-store sales for in-person campaigns
- Perform billing and reconciliation in an improved and centralized manner
To enhance the capabilities of the Orange Access ad server, Orange Apron Media collaborated with Pentaleap and Kevel. With their expertise and technology, this solution can deliver better performance of in-person campaigns and advance in-person advertising inventory, to meet the needs of vendors.
“We’re always listening to feedback from our advertising partners to identify new opportunities and shape a better experience for the future. Whether it’s new ad units, a unified user interface or enhanced measurement capabilities, we believe that when we provide better solutions to our advertising partners, we ultimately create a more relevant shopping experience for our customers,” Babcock said.
SOURCE: PRNewsWire