In an era where major holding companies are driving growth through mega-mergers and large-scale network integrations, independent agencies are forging their own paths to global expansion. OvareGroup has officially announced its acquisition of Togetherwith, a move that cements a partnership that first took shape in 2022. The Argentine-born creative agency, formerly known as FCB Buenos Aires, has built a strong reputation through its work with brands such as Stellantis, Jeep, and RAM. With this acquisition, Togetherwith will fully integrate into OvareGroup’s network, forming a transcontinental creative powerhouse spanning North and South America. The financial terms of the deal remain undisclosed.
This strategic acquisition enhances OvareGroup’s expertise across multiple industries, including healthcare, education, food hospitality, consulting, and retail. It also represents a significant step in strengthening the partnership established two years ago, during which Togetherwith has substantially increased its U.S. footprint with offices in Louisville and Miami.
“What started as a strategic partnership has evolved into something much more transformative,” said Brandi Lafontaine, CEO of OvareGroup. “By connecting Louisville’s market expertise with Argentine creativity, we’ve created a unique model that brings authentic voices and perspectives to the North American market. This acquisition strengthens our ability to deliver innovative solutions while ensuring genuine cultural representation for clients across the Americas.”
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“When we first partnered with OvareGroup, we recognized a shared vision for bringing together complementary strengths,” said Santiago Puiggari, CEO & founding partner of Togetherwith. “This milestone solidifies our approach of combining Argentine creative talent with U.S. market expertise to create something relevant and meaningful in the industry.”
Togetherwith’s Buenos Aires headquarters will continue to serve as a hub for creative and production talent, while its growing presence in Louisville and Miami ensures a deep understanding of client needs across both continents. The agency has successfully expanded its client portfolio beyond borders, securing business with renowned brands such as Ingredion, Xfinity Comcast, Loud And Live, Harry Blu’s Spirits, and DirecTV. This integration complements OvareGroup’s existing relationships with long-standing clients, including a 37-year partnership with KFC, a nearly two-decade relationship with Long John Silver’s, and a 15-year collaboration with LongHorn Steakhouse.
Under the terms of the acquisition, Togetherwith will maintain its existing management structure in Argentina while gaining access to additional resources and capabilities across all locations. Clients will benefit from expanded access to international creative talent, advanced technological solutions—including AI-driven insights and analytics—and a refined approach to navigating both U.S. and Latin American markets.