Pacvue, the leading commerce acceleration platform that unifies retail media, commerce management, and measurement, has launched Walmart Display Campaign Management, enabling advertisers to seamlessly create and manage onsite display campaigns directly within the Pacvue platform. This new capability enhances workflow efficiency, unlocks advanced audience targeting, and provides actionable reporting insights through Pacvue’s deep integration with Walmart Connect.
“We are thrilled to provide our clients with this new display ad functionality to expand their advertising efforts on Walmart,” said Melissa Burdick, co-founder and president of Pacvue. “With our new Walmart Display Campaign Management solution, advertisers now have the ability to reach shoppers at critical points in their shopping journey across multiple ad formats through one centralized place for a seamless experience.”
As a beta partner for Walmart Connect’s Display Advertising API, Pacvue grants advertisers immediate access to Walmart’s Onsite Display self-service offering. This integration allows brands to create and adjust campaign elements such as item sets, creatives, audience targeting, and campaign attributes directly within the Pacvue platform.
“Access to Pacvue’s beta programs, such as Walmart Display Self-Service Advertising, has empowered Acadia to stay ahead of the curve, allowing us to reach our target audience with precision and creativity,” said Jordan Ripley, Director of Operations, Retail at Acadia. “This launch enables us to expand our clients’ campaign types and tap into new areas of the purchase funnel on Walmart.com.”
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Pacvue’s Walmart Display Campaign Management offers advertisers enhanced features to optimize their campaigns effectively, including:
- Comprehensive Campaign Management: Easily create, modify, and manage display campaigns with streamlined control over attributes, item sets, creatives, and targeting. Batch updates allow for quick modifications across multiple campaigns, minimizing manual workload.
- Advanced Audience Targeting: Utilize Walmart’s first-party data to engage high-value shoppers actively browsing Walmart’s site and app. Advertisers can refine their targeting strategies using behavioral, contextual, and demographic segments, ensuring more relevant ad placements.
- Actionable Performance Insights: Integrated reporting tools provide in-depth analytics on audience engagement, campaign effectiveness, and sales impact, allowing advertisers to refine strategies for better results.
- Optimized Budget & Ad Scheduling: Features like Budget Management, Dayparting, and Campaign Rules provide greater control over ad spend and campaign timing, maximizing full-funnel impact from awareness to conversion.
With this launch, Pacvue continues to revolutionize digital advertising by equipping brands with powerful tools to drive more effective engagement and performance on Walmart’s vast retail ecosystem. This latest innovation reinforces Pacvue’s commitment to delivering best-in-class solutions that empower advertisers to achieve their marketing goals with precision and efficiency.