#paid, a leading creator-marketing platform powering campaigns for top brands, launched its long-awaited YouTube creator integration, allowing brands to run both organic and creator-led campaigns on YouTube through #paid. The feature leverages multiple video content formats, including YouTube Shorts, and both integrated and dedicated long-form videos, all without leaving the #paid dashboard.
“Brands love YouTube’s evergreen discovery but have struggled to manage creators, organic content, and paid amplification in one place,” said Jacqueline Tsekouras, VP of Strategy at #paid. “We’ve fused those pieces together so a how-to video that ranks in search, a trend-driven Short, and a paid TrueView flight can all run through a single contract and a single performance report.”
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The integration gives brands the power to connect with customers across YouTube, whether they’re watching short- or long-form content:
- YouTube Shorts for rapid reach – Punchy vertical, trend-driven clips that spark awareness and engagement.
- Integrated long-form segments – Mid-roll brand call-outs within creator tutorials, reviews, podcasts, and other longer videos.
- Dedicated long-form videos – Full-length, brand-exclusive content ideal for storytelling, product deep dives, and evergreen SEO with calls-to-action.
With #paid’s powerful tools, brands can also boost top-performing videos through YouTube ads while tracking conversions, watch time, click-through, and conversion data. With over two billion monthly users, YouTube provides immediate access to Gen Z and Millennials through the content they already know and love.
“Creators drive some of the most trusted and searched-for content on across all video platforms, including YouTube,” said Ashley Riske, Head of Partnerships at #paid. “By streamlining activation and measurement, we’re unlocking a simpler path for brands to show up authentically in videos that viewers choose to watch.”
SOURCE: PRNewswire