PATTISON Outdoor Advertising has launched a groundbreaking innovation set to transform how advertisers plan and approve out-of-home (OOH) campaigns. Introducing Digital Twins-a powerful, web-based virtual application that allows users to experience hyper-realistic, 3D simulations of actual advertising environments from the comfort of their browser.
Developed entirely in-house by PATTISON’s industry-leading marketing team, Digital Twins replicates real-world advertising spaces down to the finest detail. This cutting-edge platform enables advertisers, designers, and media planners to visualize creative concepts in situ—before anything goes live.
With the ability to insert artwork directly into scaled, photo-realistic environments, teams can now preview how static or video ads will appear from multiple perspectives. The result: faster, more informed decision-making, reduced production friction, and greater creative precision. Designers also benefit from intuitive scaling that removes the guesswork traditionally involved with ad specs and layout templates.
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Incorporating every angle—along with environmental elements such as traffic flow, architecture, and viewer sightlines—Digital Twins provides an authentic, immersive preview of how campaigns will be experienced by real-world audiences.
“PATTISON Outdoor remains committed to the OOH industry by providing client-focused solutions. Being forward thinking and tech-savvy led to the development of Digital Twins, a sophisticated tool for OOH planning. Clients can now virtually tour ad placements and design concepts without the need to leave their office. Backed by our Creative teams, campaigns will be showcased exactly how they will appear in the real world.” – Steve McGregor, President, PATTISON Outdoor Advertising
The first live environment launched on the platform is TTC Union Station, one of Canada’s highest-traffic transit hubs. Additional environments—including airports, place-based venues, and transit vehicle interiors—are slated to roll out soon.